These 13 Timeless Beauty Staples Still Reign Supreme

Manhattan Beach, California-
based
board-certified dermatologist
Dr. Divya Shokeen Khalsa
previously said
that this
Classic cream contained in a tin
is formulated to provide nutrition and hydration, enhance skin barrier function along with improving skin texture and overall look. It is frequently likened to premium and costly products.
Crème de La Mer
NIVEA’s moisturizing cream has been available since 1911 and contains several ingredients similar to those found in La Mer products, such as glycerin—a preferred humectant known for attracting water to the skin—and panthenol (pro-vitamin B5), which calms and repairs through its anti-inflammatory effects.

Erin Parsons
,
a makeup artist
And an experienced vintage collector informed SofTech about the “pancake foundation,” which was first introduced in 1935 by Max Factor. Despite these specific formulas having been phased out long ago, Parsons mentioned that
Lancôme’s Dual Finish Powder Foundation
can function similarly.

“Pancake foundation was initially designed as a dry compact powder. To use it, you’d moisten the applicator sponge and swirl it into the product until it transforms into a creamy consistency. Then apply with swift strokes for a velvety, powdery look that sets quickly, offering medium to full coverage,” Parsons explained.

The multi-functional item from Lancôme, an upscale cosmetics company established in 1935, is available in thirty different shades. It provides buildable, long-wearing, and matte finish coverage which can be applied either wet or dry, according to Parsons’ explanation.

Parsons recently
conducted
A meticulous investigative effort was made to uncover precisely which shade of lipstick Marilyn Monroe favored. After thorough research, Parsons emerged victorious at an auction, acquiring an authentic tube of Max Factor lipstick that had been personally used and possessed by Monroe herself! Parsons confirmed this.
coral-orange shade by Revlon
acts as a contemporary alternative to Monroe’s iconic lip color. This product features a smooth, rich consistency enriched with nourishing ingredients such as avocado oil along with hydrating agents and vitamins.

“The patent for the eyelash curler was granted back in 1924, and it has remained largely unchanged from its initial design ever since. It continues to be the most effective method for achieving lifted lashes,” according to Parsons.

This
strongly recommended choice by Revlon
featuring a timeless and proven design, this piece is crafted from titanium-coated stainless steel for enduring longevity. The padded latex lash rests ensure no pinching occurs and can be effortlessly replaced when needed.

Our pick:

Although the
Denman hair brush
Introduced in 1938, this hair tool didn’t become popular until the 1950s when it became a necessity for achieving glamorous styles like those worn by Rita Hayworth—think perfect pin-curls and flowing waves. This brush boasts seven rows of round-ended nylon bristles designed not to tug or snag your hair; they work effectively whether you’re using them on damp or dry locks for tasks such as untangling, drying, shaping, enhancing curls, or adding smoothness. Suitable for every type of hair, particularly tightly curled strands, it’s also simple to maintain and has graced my personal collection for more than ten years now.

Our pick:

This
ultra-soft Airspun loose powder
By Coty, a brand dating back to 1935, remains the sole facial powder I’ll ever need. This talc-free formulation comes in five shades, such as translucent, and has never felt heavy or emphasized fine lines when applied. Rather, it enhances skin texture, controls shine effectively, and sets my makeup perfectly—without resulting in an excessively dull look or altering my complexion’s natural appearance unlike many other finishing powders I’ve used. Additionally, this product offers great value for money and boasts impressive longevity.

Licensed hair stylist
Shaniqua Garcia
recommended this
conditioning shine gel
By SoftSheen-Carson, a beauty company based in Chicago with more than a century of history.

Garcia informed SofTech that this shine gel works well for sleeking back ponytails or getting sharp divisions for knotless braids. It offers a high-gloss look and minimizes stray hairs. He suggests this item for individuals seeking a pliable hold that doesn’t feel rigid or overly firm.

Based on the insights from Dr. Miami-based, a board-certified dermatologist
Dr. Loretta Ciraldo
, the
Dove beauty bar soap
She mentioned that this classic soap-like cold cream serves as an excellent facial cleanser suitable for dry, sensitive, and eczema-prone skin. It efficiently moisturizes while cleaning and includes the company’s distinctive one-quarter moisturizing cream. The product maintains a balanced pH level for your skin and avoids removing crucial natural oils necessary for maintaining a healthy appearance.

This
multi-purpose French pharmacy staple
, dating back to the 1950s, has gained considerable recognition here at SofTech.
Embryolisse Lait-Crème Concentré
came to light through a Los Angeles-based makeup artist
Susan Zeytuntsyan
Many people prefer this soothing moisturizer because of its ability to both hydrate the skin and provide an ideal canvas for applying foundation and makeup. The classic formulation, barely altered over time, incorporates ingredients like cooling aloe vera, protective beeswax, enriching soy proteins, and softening shea butter. This combination has long served as a trusted tool for professional makeup artists.

Ciraldo said that
Palmer’s Cocoa Butter Formula lotion
Marketeted as a cure-all for dry skin, it is “one of the first and highly effective barrier creams.” This moisturizing product has a distinctive solid and concentrated cream formulation, enriched with Vitamin E, shea butter, and a mix of soothing oils designed to repair and nurture the skin.

“Although there may be more recent SPF options available, this particular brand is what many of us have been using since childhood and has proven to be reliable over time,” stated the board-certified dermatologist based in Toronto.
Dr. Geeta Yadav
As she explains, Coppertone sunscreens, originating from 1944, possess the necessary qualities to aid in preventing skin cancer and slowing down the early signs of skin aging.

She mentioned that if you prefer something beyond the traditional approach, Coppertone regularly releases fresh variations such as this playful, glowing version.
Glow Shimmer lotion
This imparts a subtle golden shimmer and offers SPF 50 sun protection.

Yadav said that
Vaseline
Has made significant progress since its humble beginnings dating back to 1870. As she explains, this versatile gel can be used for various purposes ranging from treating minor cuts to soothing diaper irritation and even disciplining wild locks.

More recently, it has gained recognition primarily for its occlusiveness.
skin slugging
“Trend,” she mentioned. “Personally, I apply it as a topcoat over my current skincare products to lock in all the benefits.” Yadav clarified that this prevalent skincare approach aids in stopping water evaporation from the skin and enhances the effectiveness of the active components in your routine.

Dr. Loretta Pratt
is a board-certified dermatologist affiliated with Advanced Dermatology PC in New York. She
previously
told SofTechthat the
Albolene
A hydrating cleanser has become popular amongst her patients with more mature or dry skin. This traditional scent-free option continues to be favored.
hydrating balm
includes components such as ceresin and beta-carotene, aiding in moisturizing the skin while eliminating every impurity, even persistent sunblocks and foundations.

For hair that is dry, damaged, or has been over-processed, Garcia suggests
Hair Mayonnaise
, a deep conditioning treatment named for the inclusion of egg protein and olive oil in its formulation.

She mentioned that this mask revives your hair, adds bounce to curls, strengthens each strand, and minimizes breakage.